How Our Web Design Increased a Client's Leads by 40% in 90 Days [Elite Designs Case Study]

A website should be more than just an online brochure; it should be a lead generation engine. This case study demonstrates how a strategic redesign by Elite Designs Kenya helped a local logistics company increase their qualified leads by 40% in just three months.

The Client: A Nairobi-Based Logistics Firm

Our client, "Regal Scope Logistics," had an outdated website that was slow, difficult to navigate on mobile, and wasn't ranking on Google. They were getting very few inquiries through their site. Their project is featured in our portfolio.

The Problem: An Ineffective Digital Storefront

Poor Mobile Experience: Over 70% of their potential clients were on mobile, but the site was unusable on small screens.
No Clear Call-to-Action: Visitors didn't know how to request a quote easily.
Slow Load Speed: The site took over 8 seconds to load, causing most visitors to leave immediately.
Invisible on Google: The site had zero search engine optimization.

Our Solution: A Conversion-Focused Redesign

Our team implemented a multi-faceted strategy:

Mobile-First Redesign: We rebuilt the site from the ground up with a mobile-first approach, ensuring a flawless experience for all users.
Prominent Calls-to-Action: We placed a "Get a Free Quote" button in the header and throughout the service pages.
Performance Optimization: By moving to a modern tech stack (Next.js) and optimizing all assets, we cut the load time to under 2 seconds.
On-Page SEO: We researched keywords like "freight services Kenya" and "Nairobi logistics company" and optimized the site's content and structure to rank for them.

The results were dramatic. The redesigned website wasn't just a cosmetic upgrade; it was a strategic business tool.

The Results: 40% More Leads in 90 Days

40% Increase in qualified inquiries through the contact form.
60% Decrease in bounce rate, meaning visitors were more engaged.
Top 5 Ranking on Google for several key service-related keywords.
The client reported that the leads coming from the website were of a much higher quality than before.

Let Us Do the Same for You

This case study is a testament to the power of strategic web design. A well-built website is a direct investment in your company's growth.

If your website is underperforming, contact Elite Designs Kenya today. We'll show you how our results-driven approach can transform your online presence.